Schema Markup Generator
Build clean, valid JSON-LD structured data for FAQs, local business info, articles, and products. Runs entirely in your browser.
Schema Type:
Business Name:
Headline:
Product Name:
Questions & Answers
Use the exact question and answer text that's visibly on your page. Schema that doesn't match visible content can get your rich results disabled.
Business Info
The core fields Google and AI systems use to identify the business.
Contact
How customers reach the business.
Address Optional
Used for local search and map results.
Article Info
The core fields that identify the piece of content itself.
Authorship & Date Optional
Helps establish authority and freshness signals.
Product Info
What the product is and what it looks like.
Offer Optional
Price and availability, if you want pricing shown in search results.
Created this session
Lost when you refresh or leave this page.
A Brief History of Schema Markup
Schema.org launched in 2011 as a joint project by Google, Bing, Yahoo, and Yandex: a shared vocabulary so search engines would not each have to guess at a page's meaning from raw HTML. It can be written a few different ways (Microdata, RDFa), but Google has recommended JSON-LD, the format this tool generates, since around 2015, since it can sit in one clean block without being tangled through the visible markup. It started out mostly as a way to earn classic rich results like star ratings and recipe cards. Today, it also does double duty as one of the clearest signals AI-driven answer engines and language models have for pulling structured, unambiguous facts out of a page.
Common Schema Markup Questions
I generated my schema. Now what?
Paste the whole block, including the surrounding <script> tags, into the <head> of the page it describes (just before </body> works too). It is static markup, not a plugin or a service, so there is nothing else to install. If you are on a CMS like WordPress, look for a "custom code" or "header/footer scripts" field, or a plugin that lets you insert raw HTML into a page's head.
How do I know it's actually working?
Once the page is live, paste its URL into Google's Rich Results Test or the schema.org Validator. Both read the JSON-LD straight off the page and flag anything missing or malformed.
Does adding this guarantee rich results in Google Search?
No. Valid schema makes a page eligible for things like FAQ dropdowns, review stars, or a business panel, it does not guarantee them. Google still decides whether and how to show any of that, based on its own quality guidelines and whether the page's real content actually backs up what the markup claims.
Can I put more than one schema type on the same page?
Yes. A contact page might reasonably carry both LocalBusiness and FAQPage. Add a separate <script> block for each, or combine them under one @graph array, the way this site's own pages do.
Does this matter for AI answer engines, not just Google?
Arguably more so. AI Overviews and other LLM-based answer engines lean on machine-readable structured data to extract clear facts, business details, and question-and-answer pairs, rather than parsing dense paragraphs looking for them. It is one of the more direct levers available for AEO.
Which pages actually need schema?
Not every page. Prioritize by value: product pages, articles, your homepage or location pages, and any page with real, substantial FAQs. Thin or duplicate content usually is not worth marking up.