JHF Research earns online visibility.
Search changes the rules every year. We don't worry about the odds. We chart the course: SEO, AEO, SEM, AI strategy, and analytics, built around how buyers actually search today.
Our Services
Search and Answer Engine Optimization (SEO & AEO)
Rank in organic search and get surfaced inside AI Overviews, ChatGPT, and Perplexity. Covers technical audits, content structure, schema markup, and the on-page signals that earn both rankings and AI citations.
Search Engine Marketing (SEM)
Paid search and shopping campaigns built for expensive keywords and long consideration cycles. Includes keyword bidding, ad copy testing, negative keyword hygiene, and performance tracking tied to actual pipeline.
AI & LLM Strategy
Speed up content production, research, and campaign decisions with AI, without losing quality control. Includes workflow design, review checkpoints, and making sure your business shows up well when buyers ask AI instead of Google.
Analytics and Measurement
Clean reporting that ties marketing activity to pipeline and revenue. Includes GA4 event tracking, UTM discipline, consent-mode measurement, and dashboards that trace all the way from first touch to closed deal.
One Strategy, Four Disciplines
Most agencies sell these four as separate line items, worked by separate teams who rarely compare notes. We don't. The same strategy that earns an organic ranking is what gets a page cited by an AI assistant, informs which keywords are actually worth paying for, and gets judged against the same pipeline numbers, end to end.
Built for the Long Research Cycle
Organic authority for buyers who spend weeks researching before ever filling out a form, increasingly starting that research by asking an AI assistant instead of typing a query.
See what AI search readiness actually requires →Every Click Justifies Its Cost
Paid campaigns tuned for keywords where a single click can cost real money, so every dollar traces back to whether it actually turned into pipeline.
Where most SEM budgets quietly leak →AI as a Workflow, Not a Subscription
Deciding where AI is allowed to touch the work, and where a human has to own it, before ever picking a specific tool.
Why AI strategy is a workflow problem →Reporting That Survives Finance's Questions
Dashboards that trace all the way from first touch to closed revenue, not just traffic that looks good in a screenshot.
The GA4 events most dashboards are missing →Latest Posts
Why Page Speed Still Decides Who Ranks
Core Web Vitals have been a ranking signal for years, and most sites still treat speed as a nice-to-have. Here's where the milliseconds actually go.
September 20, 2026How to Measure SEO and SEM With One Shared Scorecard
Organic and paid search are reported in separate dashboards by separate teams. The channel they're both fighting for, the SERP, doesn't care about that split.
September 19, 2026Why Answer-First Content Wins Search and AI Overviews Alike
Featured snippets and AI Overviews both pull from the same kind of text: a direct answer, close to the top, with the windup cut out.
September 15, 2026Built for Growing, Mid-Sized Companies
Outspent on ad budget. Never outmaneuvered on strategy. We work best with companies past the startup stage but well short of enterprise, across a handful of industries with a real sales cycle worth protecting.