Search Visibility & AI Strategy Insights
Practical writing on SEO, AEO, SEM, and AI strategy: the same thinking JHF Research brings to client work.
Broad Match Is Quietly Draining Your SEM Budget
Broad match can find real demand you'd never think to bid on. It can also spend your whole budget on searches that were never going to convert.
October 13, 2026Data Protection Is a Trust Problem, Not Just a Compliance Problem
Cookie deprecation and stricter privacy rules didn't kill measurement. They made trust the thing your entire analytics program actually runs on.
September 29, 2026Why Page Speed Still Decides Who Ranks
Core Web Vitals have been a ranking signal for years, and most sites still treat speed as a nice-to-have. Here's where the milliseconds actually go.
September 20, 2026How to Measure SEO and SEM With One Shared Scorecard
Organic and paid search are reported in separate dashboards by separate teams. The channel they're both fighting for, the SERP, doesn't care about that split.
September 19, 2026Why Answer-First Content Wins Search and AI Overviews Alike
Featured snippets and AI Overviews both pull from the same kind of text: a direct answer, close to the top, with the windup cut out.
September 15, 2026Traffic Is Not a Metric. Pipeline Is.
Your traffic dashboard is trending up and sales still says leads are down. Here's why that gap exists, and what closes it.
September 1, 2026AI Strategy Is a Workflow Problem, Not a Tool Problem
Picking ChatGPT over Claude isn't a strategy. The teams getting real value from AI made a workflow decision first, a tool decision second.
August 18, 2026Your UTMs Are Probably a Mess (Here's a Naming Convention That Holds)
One inconsistent tag and your campaign reporting fragments into duplicates. Here's the naming convention we use so it never happens.
August 4, 2026Why Most AI Pilots Never Make It to Production
Most AI pilots produce a great demo and then stall. The three things that decide whether a pilot becomes a system, or another slide in a deck.
July 21, 2026What Schema Markup Actually Does (and the Fields Everyone Skips)
Schema isn't a ranking hack. It's how you tell machines what your page means, and most sites leave the fields that matter most blank.
July 7, 2026Why AI Search Readiness Is the New SEO Baseline
AI assistants now answer the questions your buyers used to Google. Here's the baseline we check before recommending anything else.
June 23, 2026How to Use the Color Wheel and Image Color Picker Together
Two free color tools that work better as a pair: pull a real color out of any photo, then build a full palette around it. Here's how.
June 9, 2026How to Read Search Console When Rankings Look Fine and Traffic Still Dropped
Average position held steady and clicks fell anyway. The gap is almost always in one of four places, and Search Console shows all four.
May 26, 2026How to Use the SERP Snippet Preview Tool
A free way to see how a title tag and meta description will actually look and truncate in Google, on desktop and mobile, before publishing.
May 12, 2026Negative Keywords Are a System, Not a List
Most negative keyword lists were built once and never touched again. The accounts that stay efficient treat negatives as a routine, not a list.
April 28, 2026Attribution Models Don't Disagree. They Answer Different Questions.
Last click says paid search drove the sale. Data-driven says the webinar did. Neither is wrong, because they answer different questions.
April 14, 2026How to Use the UTM Campaign Builder
A free UTM link builder that normalizes values as you type, so every tracking link you send is lowercase, encoded, and consistent.
March 31, 2026The AI Use Case That Pays for Itself First Is Usually the Boring One
The impressive AI demo rarely delivers the first real return. That usually comes from something nobody would put on a slide.
March 17, 2026How to Write Title Tags That Survive Google's Rewrite
Google rewrites a large share of title tags before anyone sees them. The ones it leaves alone have a few things in common, and none of them are tricks.
March 3, 2026Your Landing Page Is the Part of the Campaign Nobody Owns
Paid teams own the ads. Web teams own the site. The page that turns a click into a lead sits between them, which is why it's the weakest link.
February 17, 2026How to Remove a Page From Google Search
The Removals tool buys six months, not a permanent fix, and robots.txt does the opposite of what most people expect. Here's the right method.
February 3, 2026No posts in this category yet.