I ♥ San Francisco

San Francisco SEO, SEM & AI Marketing Consultant

I've lived and worked in San Francisco for years, helping local businesses get found in search, on the map, and in AI-generated answers. If you run a business here, let's talk about what that actually looks like for you.

Why this page exists

Mostly, I Just Like Talking to People Who Run Businesses Here

San Francisco gets written about constantly, usually by people who do not actually live here. I do, and I've watched neighborhoods change, watched small businesses open, close, reinvent themselves, and quietly outlast bigger, better-funded competitors on nothing but stubbornness and a good product. That is more interesting to me than almost anything else about this job.

So consider this a standing invitation. If you run a business anywhere in San Francisco, whether it's five years old or five months old, I would genuinely enjoy hearing about it. Not every conversation needs to turn into client work. Some of it is just wanting to understand how this city's businesses actually operate, what's working for them, and what search and AI are doing to how their customers find them. If a conversation does turn into a project, a colleague from JHF sometimes joins in from there, but the invitation itself is personal.

What I actually do

Local SEO & Marketing for San Francisco Businesses

Search here behaves differently than it does most other places: dense competition packed into small neighborhoods, customers who increasingly start with a "near me" search or a question typed straight into an AI assistant, and a map pack that decides who even gets considered before a website gets a click.

Local Search & Answer Engine Optimization

Show up in Google's map pack and get cited when AI assistants are asked to recommend a business like yours nearby.

Local Paid Search

Geo-targeted campaigns built to win the specific searches happening in your neighborhood, not just citywide.

AI & LLM Strategy

Using AI to move faster on local content, research, and campaign decisions, tuned to how San Francisco customers actually search.

Local Analytics & Reporting

Tying calls, direction requests, and foot traffic back to the marketing that actually drove them.

The city

A City Built on Small Businesses

Every part of San Francisco has its own version of this: the Financial District's lunch spots that have outlasted three tech booms, the Mission's restaurants and shops navigating rent and rediscovery in the same block, the small manufacturers and studios tucked into SOMA and Dogpatch, the neighborhood retailers out toward the Richmond and the Sunset who compete on being known rather than being found. None of it looks like the marketing advice written for somewhere else entirely, and that's part of what makes it worth paying attention to.

Own a Business in San Francisco?

Whether you want to talk strategy or just talk shop about the city, get in touch. I'd love to hear from you.

Say Hello
FAQ

Questions From San Francisco Businesses

How can a consultant help with local SEO in San Francisco?

A consultant handles the parts that are easy to get wrong and expensive to fix: getting your Google Business Profile fully optimized, choosing the right categories and service areas, building the local content and citations that support map pack rankings, and making sure your business shows up when AI assistants are asked for a recommendation nearby. It's also just faster than learning it yourself while running a business.

What can a local marketing consultant do?

A local marketing consultant brings the same core skills (SEO, paid search, analytics, AI strategy) but applies them with real knowledge of San Francisco's search landscape: which neighborhoods and search terms your customers actually use, how dense local competition affects your map pack ranking, and which review and citation signals matter here specifically. That local context is usually the difference between generic advice and a plan that actually moves your numbers.

How is San Francisco local SEO different from SEO anywhere else?

Mostly it's density. A huge number of businesses are competing inside a small number of neighborhoods, so rankings often come down to very specific signals: how complete and active your Google Business Profile is, how many genuine local reviews you have, and whether your content actually mentions the neighborhoods and streets your customers search by, not just "San Francisco" as a whole.

How much does a local SEO or marketing consultant cost?

It depends heavily on scope. A single Google Business Profile cleanup is a very different project than an ongoing SEO and paid search program, and I'd rather give you an honest number after we've talked about your business than a generic range that doesn't mean much. The free consultation exists for exactly that.

Do you only work with businesses in San Francisco?

No, JHF Research works with companies across the country. San Francisco is simply home, and this page exists because I have a genuine soft spot for the businesses here and wanted to make that easy to find. If you're local, that just means working together is easier to do in person.